On Friday I attended my first ever Blackpool Business Leadership Group (BBLG) meeting. It was extra special because it was hosted by Blackpool Zoo. A trip to the zoo on a crisp winter’s morning. Perfect. I was greeted by a peacock as I walked to the entrance. Glad the tigers weren’t on the welcoming committee.

Often the perception of Blackpool away from the Fylde Coast is that of a tourist destination. A tourist destination that it would appear is on the up, and that has had national attention recently with the visit of Strictly Come Dancing, Prince William here for a friend’s stag do, and the great performances of Blackpool FC. (Of course, it is hard for me to acknowledge these great results as a Burnley fan)

So, moving swiftly on …

The tourist side can overshadow the private sector and ‘normal’ businesses. Tourism aside, there is a thriving and growing private sector right here in Blackpool, with a great mix of companies. I heard of investment, news of continued growth from companies across different sectors, and a real belief in the town.

Through BBLG, it would appear there is also a great partnership between public and private sector with one common aim; that of building an even better Blackpool.

My fellow delegates were there because they believe in Blackpool. And as a growing company like ours, it’s great to see our vision and positivity shared by our neighbours.

I found a genuine desire, hunger and determination. Traits recognized by the local paper, The Gazette, who is to launch a publication dedicated to showing that Blackpool is a great place to do business.

And whilst there were some difficult subjects to address as a result of the Government’s Comprehensive Spending Review and the likely repercussions, I have to say that the mood in the room overall was positive. “Yes it’s going to be tough, but let’s be positive and face it head on”. I like that kind of outlook.

So good for Blackpool I say. Blackpool means business, it really does

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Karen Lambert is an experienced strategic marketer and Managing Director at Happy Creative, a full service marketing agency based in Blackpool, Lancashire. To learn more or contact us please go to http://www.happy-creative.co.uk