I recently took part in a social media training workshop, not because I’m unfamiliar with some of the platforms and how to utilise them but because I really wanted to find out more about the benefits.

I’m also inquisitive and I like to know how things work.

It was hugely informative, helpful and actually….fun. I didn’t think…”Oh, I’m too old to learn this stuff” or “why do I need to learn this?” I’m just not that type of person.

I also see on a daily basis how using social media as an extension of your marketing activity can be beneficial and fruitful.
That’s not to say I wasn’t a little apprehensive about my capabilities. My normal approach would be to read a “How to….” set of instructions first before actually getting down to practice. This for several reasons:

A) I am probably using delaying/avoidance tactics
B) I am actually a little nervous about whether I can get the hang of it and need to read and then read some more
C) Fear of the unknown

A discussion with some friends following this (both male and female, similar in age range) about the subject, offered some interesting insights with some admitting that they thought that social media “is for kids”. Yes, they use Twitter and Facebook on a personal level to connect with friends and to follow interesting people but when it comes to utilising social media as a marketing strategy, they just “couldn’t be see the benefits” or “didn’t see the need at their age” or the familiar…”I just haven’t got time”. Does this resonate with you?

Come on, be honest. Does using social media as a marketing tool scare you?

If you own a business, the way you market that business has changed. There are new tools to help you gain additional marketing exposure. You may be a little apprehensive but essentially it’s about people and marketing to them, and applying those new tools.

Social media is designed to be fairly simple to use, it just takes time and willingness to learn. Learning and growing is a fundamental part of life. Social media is no different.

And let’s face it, we live in extraordinary times of technological advancement. Technology helps us progress and it’s not going to disappear. You either have to embrace it or wait until you notice the impact on your business from burying your head in the sand. If you don’t have a presence you can be sure your competitors do and they are the ones potentially engaging with your clients.

Some of the benefits of engaging social media:

  • Promote your Brand, your philosophy and values
  • Engage with clients and potential clients
  • Provide brilliant customer service
  • Create social signals that will also help your website climb the search engine rankings
  • Make sure you have a presence
  • Give your brand a voice
  • Stay competitive

But it’s also a great opportunity to connect with interesting new people and gain new experiences.

Social media isn’t just for young people. Social media is for everybody.

So if you are just a little bit scared……..well, feel the fear and do it anyway! And if you need a little hand holding, we completely understand.

Debbie Lewis is a Customer Support Executive at Happy Creative, a full service marketing and creative agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk